If you’ve ever had the fortune of invitation to a prestigious product launch, grand opening or corporate awards ceremony, you’ll probably be familiar with the general hype surrounding such events. It’s usually taken months of planning, several hundred boardroom meetings, and endless refining to get the show pulled together – and if there’s publicity to be had, you can guarantee the media circus will be buzzing with anticipation.
That’s nothing compared to the expectation of clients – something I have become very much acclimatized to both during my life as a ‘suit’, and even since turning my back on the ‘Man’. Although never I turn my back on stage of course…
Travel, leisure and hospitality are the leading industries within which there is always something going on. Whether it’s a prestigious travel awards ceremony for the best estate agents, or the ‘Master Chef’ post-final party – they attract big attention, lots of coverage and often rely on the publicity for spin-off product launches or sponsorship drives. Inevitably, they also need entertainment that will keep guests entertained for longer than the thirty minutes allocated to speeches, and live music with function bands is often the solution.
Of course for most businesses, budget in many cases will be a key deciding factor and if its a small corporate reception only for an hours networking, then background music will suffice. In the last couple of years, many companies have been cutting live music from corporate hospitality, either due to economic factors or because they didn’t want to appear extravagant in difficult times. Hard to put on a big party for some, at the same time as you might be dispensing difficult news elsewhere.
But in my opinion, if music was made part of our business culture then it could raise profits. No really, I’m serious. Try this for size.
Let’s suppose it was considered a “key business process” to accompany business with music. Key business processes, for those of you who haven’t had the pleasure, are those processes which are considered to have have maximum impact on the success of an organisation, since they deliver results that are directed towards specific and measurable business goals. These are the business processes that an organization must excel at to remain competitive, to be instilled within the organisations corporate culture and methodology so that employees, management and shareholders can produce the best results.
All senior management teams must have an in depth knowledge and understanding the key business processes in order to drive improvements in these processes through planning and resource allocation, as these improvements will have greatest effect on the business of the company.(Okay, I just put that last bit in because I felt like writing some pointless corporate speak)
If it was a “KBP” to have live music at every corporate event, then maybe business people would begin to act differently, since their “psyche” could be bombarded with mellow sounds and positive lyrics. Sort of subliminal, n’est ce pas? (The Greeks believed that the soul or “psyche” was responsible for behaviour, so I’m sure we can still find a quango to make a recommendation on this in the workplace)
The point is, booking live music could equal more profit.
In this vein, seeking something a little bit classy, and fundamentally big for the “Oscars of the travel industry”; the organisers behind the British Travel Awards 2010 sought out London-based big band ‘Red Hornz’ for the main musical stage, while the London Banqueting Orchestra was also on-hand to deliver decadent classical numbers during dining. Both cover weddings and event functions. Similarly, the Cost Sector Catering Awards 2010 held at the London Hilton Metropole, (which recognises excellence within the hospitality industry) also featured a smattering of function bands music, with jazz singers and cocktail quartets during the four hour awards bash.
Just goes to show, some people have got the right idea. And perhaps I should write one of these business guru books, something like “Humming in the boardroom for your ROI”. Must speak to James Caan about writing the introduction…..
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